The latest research report from the IMARC group, titled “Digital Signage Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, offers a complete analysis of the industry, which includes information on the global digital signage market. The report also includes competitor and regional analysis, as well as contemporary advancements in the global market.
The global digital signage market has reached a value of US$23.5 billion in 2021. Looking ahead, IMARC Group expects the market to reach US$35.4 billion by 2027, exhibiting at a CAGR of 6.69% during the period 2022-2027.
Digital signage represents centralized content distribution platforms that are used to play information across multiple display screens. They can be of several types, such as video walls, video screens, transparent LED screens, kiosks, digital posters, etc. These digital signage variants use custom content management software (CMS) and a main operating computer to display advertisements or messages. , including news, live weather forecasts, TV schedules, menus, calendars, flight schedules, and more. They allow companies to reach a wider audience and provide an integrated network of digital communications to improve the consistency and effectiveness of marketing activities. Therefore, digital signage technologies find wide applications in many industries, such as healthcare, education, retail, entertainment, business, transportation, banking, etc.
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Key Players Included in the Global Digital Signage Market Research Report:
- Leyard optoelectronics (planar)
- LG Electronics
- Samsung Electronics
- Shanghai Goodview Electronics
- Sharp (Foxconn group)
Global Digital Signage Market Trends:
Growing digitization and rising demand for effective advertising tools are some of the major factors driving the digital signage market. In addition, the increasing use of products in automated teller machines (ATMs) and online banking centers for displaying digitized promotion of products and motion messages and for updating and managing content remotely also influences positively the world market.
In addition, the development of new digital signage products integrated with biometric technology and gaze and heat trajectory trackers capable of locating the area that attracts the most consumers, helping organizations monitor consumer behavior and to obtain meaningful information, acts as another significant growth. -inducing factor. With this in mind, increasing improvements in LCD and LED technologies and swelling investments in advertisements and brand promotion are expected to propel the digital signage market during the forecast period.
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Overview of the impact of COVID-19:
We regularly monitor the direct effect of COVID-19[feminine] in the market, as well as the indirect influence of associated industries. These observations will be incorporated into the report.
Key Market Segmentation:
Breakdown by technology:
Breakdown by application:
- Stadiums and playgrounds
- Health care
Breakdown by location:
Breakdown by size:
- Below 32 inches
- 32 to 52 inches
- Over 52 inches
Breakdown by region:
- North America (USA, Canada)
- Asia-Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Others)
Main highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Impact of COVID-19 on the market
- Porter’s Five Forces Analysis
- Historical, current and future market trends
- Market drivers and success factors
- SWOT analysis
- Market structure
- Value chain analysis
- Complete mapping of the competitive landscape
Table of Contents of Digital Signage Market Research Report:
- Scope and methodology
- Global digital signage market
- SWOT analysis
- Value chain analysis
- Price analysis
- Competitive landscape
Note: If you need specific information that is not currently covered by the report, we can provide it to you as part of the customization.
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