Domestic demand and partnerships create strong pork exports
Enthusiasm for exports continues to grow as Mexico is once again the top market for American pork. Courtney Knupp, vice president of international market development for the National Pork Board, says the numbers remain well above last year’s record pace.
“They’ve just been a great customer, especially with this primal ham, and it’s important that we’ve seen that the US Meat Export Federation is now looking to specifically differentiate American-branded pork, and our hams versus branded hams. ‘other origins, especially domestic, because our product is not extra pumped, so our product weight is real pork,’ Knupp said.
Knupp said the stronger U.S. dollar has caused headwinds for pork exports, but domestic demand is strong.
“Are the products more expensive than other competitors’ products,” Knupp said. “We’ve also seen that our herd size is smaller than last year, and we have fantastic domestic demand, which is keeping us more pork in American supermarkets for American consumers, and that’s not a bad thing.”
Knupp said consistent investment in our markets pays big dividends with the US Meat Export Federation partnership.
“They’re looking to expand their presence in the key Western Hemisphere markets that we’re really focused on right now,” Knupp said. “I know for the first time in a long time playing against someone in Chile, which is great because we’re seeing more and more business.”
Pork exports in July reached 208,095 metric tons, down 6% from a year ago, but were worth $625 million, according to the USMEF. More information on international marketing can be found at porkcheckoff.org.